Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of the global Ad spend for 2015.
Ad spend is to go up by 60% in 2015 and is likely to go up to $158.55 billion by 2018. In fact, by 2018, mobile Ads alone will take up 22.3% of the global Ad budget. Check out our infographic, “Global Mobile Ad-spending Statistics” for an in depth look into an amazing range of Ad spend-related stats.
Infographic by- Invesp conversion optimization company
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Mobile Internet Ad spending Worldwide (in Billions)
| Year | Ad Spending (In Billions) |
| 2015 | $64.3 |
| 2016 | $95.6 |
| 2017 | $127.0 |
| 2018 | $159.0 |
Estimated US Mobile Ad Spending (in Billions)
| Year | Ad Spending (in Billions) | Estimated %Age Of Digital Ad Spend |
| 2015 | $26.59 | 45.37% |
| 2016 | $37.49 | 56.38% |
| 2017 | $47.43 | 64.00% |
| 2018 | $58.33 | 70.92% |
Mobile’s share of worldwide digital advertising will surpass 50% in 2017.
Estimated US Mobile Video Ad Spend (In Billions)
| Year | Ad Spending (in Billions) |
| 2015 | $2.62 |
| 2016 | $3.94 |
| 2017 | $5.09 |
| 2018 | $6.11 |
Google and FaceBook control two-thirds of the global mobile ad market
The estimated mobile internet Ad revenue share worldwide by company
| Company | Mobile Internet Ad Revenue Share |
| 46.8% | |
| 21.7% | |
| 2.6% | |
| Pandora | 1.7% |
| YP | 1.6% |
| Millennial Media | 0.7% |
| Other | 24.9% |
Around 53% of FaceBook’s Ad revenue comes from mobile devices.
Top 5 Countries Spending On Mobile Ads
| Country | Estimated Mobile Internet Ad Spending (In Billions) |
| USA | $28.2 |
| China | $12.1 |
| UK | $4.67 |
| Japan | $3.37 |
| Germany | $2.10 |
Mobile programmatic ad revenues will account for 43% of US mobile display-related Ad revenue in 2018.
In-app mobile ads perform much better than mobile web ads. Click-through rates averaged 0.56% globally compared to 0.23% for mobile web Ads.
Top Performing Mobile Ad Categories By Click Through Rate
| Mobile Ad Categories | Estimated CTR |
| Travel | 2.61% |
| Entertainment | 1.97% |
| Automotive | 1.07% |
| Games | 0.88% |
| Beauty & Health | 0.81% |
| Mobile phone (services) | 0.70% |
| Food | 0.49% |
| Apparel & Accessories | 0.22% |
| Sports | 0.21% |
| Personal Finance | 0.19% |
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