The mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher. On a grand scale, this conversion represents billions of dollars of business worldwide. The online population is increasing by leaps and bounds and more and more people are influenced by opinions shared on social media. Social media celebrities such as vloggers and serial product reviewers tend to have a huge impact on people’s perception of product quality. Businesses are noting an increased level of impact that positive and negative reviews have on purchase behavior.
The question is, what kinds of figures do social media commerce trends translate to? The following infographic, “US Social Commerce – Statistics and Trends” provides you the answer to your query. We’ve dug up some interesting facts on the actual sales that happen due to social media opinion and how much sales is due to social media referral. This infographic will focus solely on the trends and stats of social commerce within the US. We will be focusing specifically on the period 2012 to 2015, given social media’s massive surge and public influence during this period.
Infographic by- Invesp conversion optimization
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US Social Commerce Sale Between 2012 to 2015 (in Billions)
| Year | Social Commerce Sales (in Billions) |
| 2012 | 3 |
| 2013 | 5 |
| 2014 | 9 |
| 2015 | 14 |
Did you know that social commerce sales are forecasted to represent 5% of online retail revenue in 2015?
Did you also know that positive product reviews online can bump up a product’s price by 9.5%, while negative reviews have an 11% chance of changing a person’s intent to purchase?
Most Popular Social Commerce Features That Are Integrated On Leading E-Commerce Sites
| Social Commerce Feature | Others | Top 25 Companies |
| Facebook Like Button | 58% | 86% |
| Pinterest Pin It Button | 61% | 82% |
| Twitter Tweet Button | 60% | 86% |
| Google+ Button | 42% | 39% |
| Ratings & Reviews | 73% | 82% |
| Product recommendations | 84% | 82% |
| Social shopping applications | 8% | 86% |
| Social Login | 15% | 82% |
Average Order Value By Social Referrer
| Social Referrer | Average Order Value |
| Polyvore | $66.75 |
| $65.00 | |
| $58.95 | |
| $55.00 | |
| $52.96 | |
| Vimeo | $50.75 |
| $46.29 | |
| $44.24 | |
| Google+ | $40.00 |
| YouTube | $37.63 |
33% of consumers have acted on a promotion on a brand’s social media page
85% of orders from social media sites come from Facebook.
Percentage Of Social Orders Originating From Facebook(By Industry)
| Industry | Percentage Of Orders |
| Photography | 98% |
| Sports & Recreation | 94% |
| Pet Supplies | 94% |
| Dropshipping | 93% |
| Jewelry & Watches | 92% |
| Clothing & Apparel | 87% |
| Food & Beverage | 86% |
| Home & Garden | 83% |
| Web Design | 81% |
| Health & Beauty | 81% |
| Music & Movies | 80% |
Top US E-Retailers By Percentage Of Traffic From Social Networks
| US E-Retailer | Percentage Of Traffic From Social Network |
| Zappos | 10.16% |
| Fab.com | 25% |
| Nomorerack.com | 35% |
| Victoria’s Secret | 8.5% |
| Nordstrom | 8.33% |
| Nike | 8.4% |
| ShoeDazzle.com | 10.5% |
| Foot Locker | 5.72% |
| Wayfair | 7.13% |
| Cafepress.com | 9% |
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