Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide.
Infographic by- Invesp
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Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016
US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013
By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web
Percentage Of Consumers Who Shop Online – By Age And Gender
By Age
| Age | %age |
| 18-24 | 7.6% |
| 25-34 | 18.6% |
| 35-44 | 23.1% |
| 45-54 | 24.0% |
| 55-64 | 16.4% |
| 65+ | 10.3% |
By Gender
| Gender | %age |
| Male | 40.9% |
| Female | 59.1% |
81% of consumers do research online before making a purchase decision.
Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don’t.
The average consumer today checks 10.4 information sources before buying anything.
Major Sources Used By Consumers To Research Product Information Before Purchasing
| Sources | %age |
| Used search engine or social media site | 62% |
| Visited brand or manufacturer website | 60% |
| Visited retail website | 57% |
| Visited local store | 42% |
| Spoke with friends and family | 29% |
| Visited professional review website | 20% |
| Visited comparison shopping website | 19% |
| Visited a consumer review website | 19% |
| Visited an online portal | 13% |
49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle.
54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases.
Devices Used To Access The Internet By US Consumers (Per Week)
| Devices | %age |
| Computer | 79.0% |
| Mobile Phone | 43.5% |
| Tablet | 17.0% |
Top Motivational Factors For Consumers To Purchase On Regular Basis
| Factors | %age |
| Discounts, deals & promotions | 48% |
| Quality products | 42% |
| Good product value | 42% |
| Free samples | 42% |
| Customer loyalty or reward programs | 38% |
| Excellent customer service | 36% |
| Trustworthy brand | 34% |
| Good selection of products | 33% |
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