Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.
Infographic by- Invesp Conversion Optimization
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How much marketing budget small businesses allocate to online marketing
| %age of Marketing budget Spent on Online Marketing | %age of Small businesses |
| Less than 20% | 55% |
| 21-40% | 11% |
| 41-60% | 8% |
| 61-80% | 5% |
| 81-100% | 10% |
| Uncertain | 11% |
37% do plan to increase their internet marketing spend over the next 12 months
Around 74% of SMBs surveyed have a website. Out of which 56% said that their website has a responsive design.
SMBs attitude towards Digital Marketing
| Attitude | %age |
| I understand and I do it all myself | 29% |
| I am learning it and want to do it myself | 28% |
| I’d like to do it but don’t have the budget | 17% |
| I’d like to do it but don’t have the time | 10% |
| I’d prefer to pay a marketing expert | 10% |
| I don’t understand it or feel confident doing it | 4% |
| I’m not interested and don’t think it works for me | 2% |
Nearly 3/4 of U.S. SMBs Use Social Media to Promote Their Business.
37% of SMBs plan to spend more on internet marketing in 2015.
32% say internet marketing is ‘very effective’ at attracting customers.
SMBs change in spending on an Outside Agency/Consultant
| Change in Spending | %age |
| Increase | 12% |
| Remain Flat | 24% |
| Decrease | 30% |
| Uncertain | 12% |
| We don’t do this | 22% |
Most Effective Marketing Channels in attracting new leads/customers
| Marketing Channel | %age |
| Word of Mouth | 28% |
| SEO | 20% |
| Online Local Directories | 15% |
| Email Marketing | 10% |
| Mobile Marketing | 4% |
| PPC Advertising | 4% |
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