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Buy Online Pick Up In Store – Statistics and Trends

Did you know that 57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed  by 32.2% for whom the store was nearby and convenient to pick up item and 30.4% who needed purchased item same day and couldn’t wait for delivery. Check out our infographic on “Buy Online Pick Up In Store” for latest statistics and trends.

 

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Buy Online Pick Up In Store

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Infographic by- Invesp Conversion Optimization Services

Top Reasons for Buy Online and In Store Pick up

 Reasons %age
To avoid shipping fees 73.0%
The store was Nearby and was convenient to pick it up 32.2%
Needed Purchased item same day and couldn’t wait for delivery 30.4%
Was going to store anyway and wanted to be sure that had my desired item in stock 21.7%
Retailer offered discount coupon for in store pickup 7.0%

 

Top Reasons for Consumers for not preferring Instore Pickup

Reasons %age
Prefer item getting shipped to home or office 82.0%
Didn’t have any stores near location 19.0%
Unable to find retailer with desired item in local store 8.0%

 

56% of consumers prefer to pickup up their purchase inside at the front of the store whereas 21% preferred curbside pickup

80%  of consumers expected to be able to pick up their item in under 10 minutes from the time they enter the store, with 27% expecting it to be less than four minutes

49% of respondents said they were likely to purchase an additional item some of the time when picking up their online order

Top attributes according to consumer of a Good Pickup In Store Experience

Experience %age
Quick In and Out Experience 56%
No Waiting Inline 22%
Ease of locating Pickup 14%
Dedicated Pickup Counter 9%
Designated Parking Spots 5%

 

US Shoppers who made another purchase while In-store for Pickup ( By Age)

By Age %age
18-34 75%
35-49 63%
50-65 79%

 

Shoppers who purchased additional items on Pickup

Frequency of purchasing additional items on pickup %age
Never 6%
Rarely 35%
Some of the time 49%
Most of the time 9%
Always 1%

 


© 2006-2015 Invesp


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