Did you know that US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and Ecommerce’s share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%. Check out our infographic on “2017 US Holiday Shopping” for latest statistics and trends.
Infographic by- Invespcro.com
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Infographic by- Invesp Conversion Optimization Services
US retail e-commerce holiday season sales growth
| Year | Sales growth |
| 2012 | 13.1% |
| 2013 | 12.9% |
| 2014 | 14.4% |
| 2015 | 14.4% |
| 2016 | 14.3% |
| 2017 | 16.6% |
Global retail e-commerce holiday season growth
| Year | Sales growth |
| 2012 | 13.1% |
| 2013 | 6.1% |
| 2014 | 6.6% |
| 2015 | 7.5% |
| 2016 | 8.7% |
| 2017 | 11.5% |
Ecommerce’s share of total retail sales during the 2017 holiday shopping season is estimated to reach a record 11.5%
When Shoppers Plan to Start Shopping For Holiday Gifts This year?
| When planning to Start Shopping | %age of consumers |
| Before Thanksgiving | 35.5% |
| Thanksgiving | 7.8% |
| Black Friday | 19.3% |
| Cyber Monday | 5.3% |
| During the Month of December | 32% |
72.1% of consumers plan to look for gifts on Amazon. In 2017, Amazon’s share of holiday e-commerce sales is estimated to reach 34% as compared to 30% in 2016.
88.1% of shoppers plan to spend about the same or more as last year
| Spending compared to last year | %age |
| Less | 12% |
| About the same | 73.5% |
| More | 14.6% |
41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016
Frequency of online holiday shopping by device
| Device | %age |
| Desktop/Laptop | 78% |
| Smartphone or Tablet | 48% |
| Voice Controlled Devices | 24% |
48% of customers said free shipping and shipping promotions was a key factor in purchasing from a retailer.
73.3% of customers relayed that the top factor for choosing a retailer during the holiday season was sales or price discounts
Holiday retail peak spending days
| Rank | 2015 | 2016 |
| 1 | Black Friday | Black Friday |
| 2 | Christmas Eve | December 23rd |
| 3 | December 23rd | December 22nd |
| 4 | 4 Super Saturday | Christmas Eve |
| 5 | December 22nd | December 16th |
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