Did you know that over a third of consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers ? Direct to consumer brands are growing at fast pace as it has become easier for brands to connect directly with their customers and more consumers prefer to buy directly from manufacturer website. Check out our infographic “The Rise Of Direct To Consumer (D2C) Brands ” for latest D2C brands and customers statistics and trends.
Infographic by- A/B Testing By Invesp
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Infographic by- Invesp Conversion Rate Optimization
Percentage of Purchases Internet users expect to purchase from D2C companies in next 5 years
| %age of purchases | %age of US internet users |
| 1%-19% | 36% |
| 20%-39% | 24% |
| 40%-59% | 22% |
| 60%-79% | 13% |
| 80%-100% | 5% |
78% of DTC brands increased their marketing budget compared to 60% of traditional retailers
55% of consumers prefer to buy directly from brands rather than multi-brand retailers
40% of consumers expect that more than 40% of their spending will go toward direct-to-consumer brands in the next five years
More than 50% of consumers opt to visit brand websites (rather than retailer websites) because they offer more comprehensive information and guides
Almost half (48%) of US consumers aged 13 and older buy direct (DTC) brands
Direct brand shoppers tend to be younger than incumbent brand-only shoppers, with more than two-thirds (68%) being between the ages of 13-44 years old
D2C Brands by Industry
| Brands by Industry | %age |
| Beauty and Cosmetics | 19% |
| Jewelry and Luxury Goods | 4% |
| Apparels and accessories | 77% |