Digital Ad spending is growing, and online advertising campaign budgets are increasing, even as marketers understand the importance of Digital Marketing. Check out the “Digital Ad Spending” infographic to know the digital marketing spending statistics and trends.
Infographic by- Invesp
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Digital marketing spending averages 2.5% of company revenue.
Digital marketing budgets are estimate to increase by 9% in 2013.
Digital advertising accounts for 12.5% of digital marketing budgets.
71% of businesses are planning to increase their digital marketing budget in 2013
Digital Ad Spending in the US and Worldwide from 2013-2016 (In Billions)
| Years | US | Worldwide |
| 2013 | $42.50 | $118.40 |
| 2014 | $47.77 | $134.65 |
| 2015 | $51.95 | $149.18 |
| 2016 | $55.25 | $163.04 |
Digital Ads account for one in every five Ad dollars spent; this spend is estimated to grow to one in every four Ad dollars by 2016.
US local digital advertising will take up 25% of total local Ad budgets, reaching $24.5 billion in 2013
Digital Ad Spending Share by Ad Format
| Format | %age |
| Search | 46.5% |
| Banner Ads | 22.6% |
| Video | 9.7% |
| Rich Media | 4.8% |
| Sponsorships | 4.5% |
| Classifieds & Directories | 6.4% |
| Lead Generation | 4.5% |
| Mobile Messaging | 0.5% |
| Emails | 0.5% |
64% of US advertisers plan to increase their paid social media Ad budgets this year
Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social Ads.
53% of companies spend less than 5% of marketing budgets on conversion optimization, followed by 22% spending 6-10%.
Digital Ad Revenue Share by Companies
| Company | %age |
| 42.6% | |
| Yahoo | 7.5% |
| Microsoft | 6.6% |
| 6.3% | |
| AOL | 2.3% |
| Others | 34.7% |
Online Ad Spending by Industry
| Industry | %age |
| Retail | 20.5% |
| Telecom | 13.4% |
| Financial Services | 10.9% |
| Automotive | 12.2% |
| Computers/Gadgets | 9.7% |
| Travel | 5.9% |
| Healthcare | 4.2% |
| Entertainment | 4.0% |
| Others | 19.2% |
Top 10 Countries With The Highest Digital Ad Spend Per Internet User
| Countries | Ad Spend Per Internet User (In USD) |
| Australia | $219 |
| UK | $198 |
| US | $172 |
| Canada | $139 |
| Germany | $130 |
| Japan | $108 |
| France | $83 |
| South Korea | $71 |
| Italy | $66 |
| Spain | $53 |
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