Online Retail sales in the US are growing. Check out our infographic “US Online Retail Sales – Statistics and Trends “for a by-region analysis of US online retail industry, growth forecast and worldwide B2C e-commerce sales.
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Global eCommerce Sales Topped $1 Trillion for the First Time in 2012
Share of B2C eCommerce Worldwide Sales by Region
| Region | 2013 | 2014 | 2015 | 2016 |
| Asia-Pacific | 33.4% | 36.2% | 38.2% | 39.7% |
| North America | 31.5% | 29.7% | 28.8% | 28.2% |
| Western Europe | 25.7% | 24.3% | 23.4% | 22.6% |
| Eastern Europe | 3.9% | 3.9% | 3.8% | 3.7% |
| Latin America | 3.5% | 3.6% | 3.6% | 3.5% |
| Middle East & Africa | 2.1% | 2.2% | 2.3% | 2.3% |
US Online Retail Sales Forecast for 2013-2017(in Billions)
| Year | Online Retail Sales |
| 2013 | $258.9 |
| 2014 | $296.7 |
| 2015 | $338.9 |
| 2016 | $384.9 |
| 2017 | $434.2 |
By 2017, 10% of US retail sales will be made online.
Mobile devices (smartphones and tablets) will account for 15% of the total U.S Online retail sales in 2013, which is estimated to reach 25% by 2017.
US Retail mCommerce Sales Forecast for 2013-2017 (in Billions)
| Year | m-Commerce Sales |
| 2013 | $38.84 |
| 2014 | $53.41 |
| 2015 | $71.16 |
| 2016 | $92.39 |
| 2017 | $108.56 |
US Retail eCommerce Sales by Product Category
| Product Category | %age Of Online Retail Sales |
| Electronics & Appliances | 21.93% |
| Apparels & Accessories | 20.93% |
| Autos & Parts | 9.84% |
| Books/Music/Video | 9.42% |
| Furniture & Home furnishings | 7.80% |
| Toys & Hobby | 5.05% |
| Health & Personal care | 4.82% |
| Office Equipment & Supplies | 3.08% |
| Food & Beverages | 2.24% |
| Other | 14.83% |
83% of online users in the US have made single online purchases; 56% of them have made multiple purchases.
Top US Online Spending Days of 2012
| Dates | Online Spending (In Millions) |
| November 1-December 14 | $33,808 |
| Thanksgiving Day (Nov. 22) | $633 |
| Black Friday (Nov. 23) | $1,042 |
| Thanksgiving Weekend (Nov. 24-25) | $1,187 |
| Cyber Monday (Nov. 26) | $1,465 |
| Green Monday(Dec. 10) | $1,275 |
| Week of Dec. 8-14 | $6,992 |
US Digital Buyer Penetration By Age
| Age group | %age |
| 14-17 | 54.8% |
| 18-24 | 73.5% |
| 25-34 | 74.5% |
| 35-44 | 77.4% |
| 45-54 | 76.2% |
| 55-64 | 77.6% |
| 65+ | 63.8% |
Top 10 US Online Retailers By Unique Monthly Visitors
| Online Retailer | Monthly Unique Visitors (In Millions) |
| Amazon sites | 164 |
| eBay | 92 |
| Walmart | 57 |
| Apple | 55 |
| Target.com | 40 |
| Best Buy | 27 |
| The Home Depot | 21 |
| Etsy.com | 20 |
| Sears.com | 20 |
| Lowes.com | 19 |
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