Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.
Infographic by- Invesp conversion optimization
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Social Network Ad Spending Share By Region
| Region | 2013 | 2014 | 2015 | 2016 |
| North America | 43.2% | 42.3% | 41.0% | 40.2% |
| Asia Pacific | 28.6% | 29.2% | 30.4% | 31.0% |
| Western Europe | 21.6% | 22.4% | 22.9% | 23.3% |
| Latin America | 3.2% | 3.1% | 2.9% | 2.7% |
| Central or Eastern Europe | 2.8% | 2.4% | 2.1% | 1.9% |
| Middle East & Africa | 0.6% | 0.6% | 0.7% | 0.8% |
Social Network Ad Spending Viewed As Percentage Of Digital Ad Spending
| Year | Percentage Of Digital Ad Spending |
| 2013 | 9.4% |
| 2014 | 12.2% |
| 2015 | 14.3% |
| 2016 | 16.1% |
Social Ad Spending Per Social Network User By Region
| Region | 2013 | 2014 | 2015 |
| North America | $26.05 | $32.82 | $39.89 |
| Asia Pacific | $12.04 | $13.71 | $16.17 |
| Western Europe | $3.36 | $3.60 | $4.12 |
| Latin America | $1.87 | $2.21 | $2.54 |
| Central or Eastern Europe | $1.78 | $2.17 | $2.39 |
| Middle East & Africa | $0.37 | $0.50 | $0.66 |
| Worldwide | $5.14 | $6.97 | $7.98 |
The rate for social Ads on Facebook has risen by 54% over the last year, while the rate for cost-Per Click search Ads rose by 8% during the same period.
The Most Preferred Social Media Platforms By Advertisers
| Social Media Platform | Percentage |
| 92% | |
| YouTube | 35% |
| 23% |
Estimated Social Ad Budget For Fortune 500 Companies
| Social Ad Budget | Percentage |
| None | 14% |
| $1-1,000 | 10% |
| $1,000 – $5,000 | 19% |
| $5,000 – $10,000 | 19% |
| $10,000 – $50,000 | 24% |
| $50,000+ | 14% |
The average worldwide Cost-Per-Click rate for Facebook Ads increased by 24% in 2013
The average worldwide Cost-Per-Thousand rate per impression for Facebook Ads increased by 140% in 2013
56% of Facebook users say they have clicked on an advertisement.
Over 500,000 Facebook pages are paying to promote posts.
59% of Facebook and 81% of Twitter advertising revenue comes from mobile devices.