According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our infographic, ‘Mobile Commerce Statistics and Trends’ for an in-depth view into details such as the US m-commerce sales by device, conversion rate, average order value and much more.
Infographic by- Invesp conversion optimization
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US Retail M-Commerce Sales By Device (in billions)
| Year | Tablets | Smartphone | Other mobile devices |
| 2014 | $38.02 | $18.49 | $1.27 |
| 2015 | $51.96 | $22.92 | $1.53 |
| 2016 | $68.98 | $27.47 | $1.67 |
| 2017 | $81.87 | $30.91 | $1.72 |
| 2018 | $96.31 | $34.63 | $1.75 |
Average Conversion Rate By Device
| Device | Average Conversion Rate | Average Revenue Per Visit |
| Desktop | 2.06% | $4.11 |
| Tablet | 1.54% | $2.58 |
| Mobile phone | 0.55% | $0.87 |
Average E-Commerce Order By Device
| Smartphone Device | Average Order Value |
| iPhone | $117.76 |
| Android | $111.70 |
| Windows | $100.91 |
People who shop online using their mobile devices tend to spend twice as much via digital channels than those not buying on mobile devices.
Online Shopping Percentages Based On Device
| Device | Online Shopping Percentage (2014) |
| PC and Laptop | Dropped from 78% to 63% |
| Smartphone | Doubled from 8% to 15% |
| Tablets | Doubled from 5% to 10% |
32% of shoppers changed their minds about purchasing items after checking out product information on their mobiles within brick-and-mortar stores. Out of these shoppers:
- 20% decided to complete their purchase elsewhere
- 20% decided against purchase
- 22% decided to buy the items online
- Only 19% of the shoppers actually completed the purchase cycle in-store.
56% of smartphone or tablet users intend on utilizing their devices to search for and/or buy gifts this holiday season. That’s a 7% increase from last year. 42% will do more shopping on their smartphones and tablets this year.
53% of smartphone and tablet owners will shop on company-specific apps downloaded from an app store.
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