Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06% . Check out our latest infographic on “US Digital Display Ad Spending” for latest US display ad spending statistics and trends.
Infographic by- Invesp Landing Page Optimization Company
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Average clickthrough rate of display ads across all formats and placements is 0.06%
Estimated US Display Ad Spending (in Billions)
| Year | USD (In Billion) |
| 2015 | $26.15 |
| 2016 | $32.17 |
| 2017 | $37.20 |
| 2018 | $41.87 |
| 2019 | $46.69 |
Estimated US Display Ad Spending By Format
| Ad Spending | 2015 | 2016 | 2017 | 2018 | 2019 |
| Banners and Others | $11.57 | $13.39 | $14.74 | $16.17 | $17.68 |
| Video | $7.46 | $9.59 | $11.43 | $13.05 | $14.77 |
| Rich Media | $5.44 | $7.42 | $9.17 | $10.69 | $12.19 |
| Sponsorships | $1.68 | $1.77 | $1.86 | $1.96 | $2.06 |
More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic .
60 percent of mobile display ad dollars to be spent on programmatic ad spending and is estimated to reach 72% by 2017
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
| Year | Display Ad Spend ( in Billion) | Search Ad Spend ( in Billion) |
| 2016 | $32.17 | $29.24 |
| 2017 | $37.20 | $32.32 |
| 2018 | $41.87 | $36.41 |
| 2019 | $46.69 | $40.60 |
Estimated US Digital Display Ad Revenue Share by Company
| Platform | 2015 | 2016 | 2017 |
| 25.2% | 26.2% | 26.9% | |
| 13.0% | 11.8% | 11.1% | |
| 5.0% | 5.9% | 6.8% |
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