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Guide to Competitive Analysis for Conversion Rate Optimization
Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid? Conducting a...
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Social media engagement – Statistics and Trends
Did you know that nearly 2.1 Billion people in this world have social media accounts. Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media...
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Ad Blocking – Statistics and Trends
Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015. Check out our...
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Global Online Retail Spending – Statistics and Trends
Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016. In terms of country, UK has the highest retail E-commerce sales as...
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Digital Coupon Marketing – Statistics and Trends [Infographic]
Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of...
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Email Subject Lines – Statistics and Trends
Did you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together...
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The Importance of Customer Loyalty Programs – Statistics and Trends
Did you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of...
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E-commerce Product Return Rate – Statistics and Trends [Infographic]
Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process...
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The State of Omnichannel Shopping – Statistics and Trends
With customers continuing to get more comfortable with omnichannel shopping, Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience. Companies...
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How Effective is Inbound Marketing – Statistics and Trends [Infographic]
Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How...
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Online Ad Fraud – Statistics and Trends [Infographic]
Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay...
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Cross Border Shopping – Statistics and Trends
Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around 54% of US digital shoppers reported making online purchases from foreign site in the...
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How Discounts Affect Online Consumer Buying Behavior [Infographic]
Did you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign...
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The State of Conversion Rate Optimization
No doubt, conversion rates of your website are very important. Even a modest increase in conversion rate results in enormous increase in profit. So, conversion rate optimization is the best way to get...
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The State of A/B Testing [Infographic]
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our...
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Mobile Search Engine Advertising – Statistics and Trends [Infographic]
Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019. 88% of clicks on mobile search ads...
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US Digital Display Ad Spending – Statistics and Trends [Infographic]
Did you know US Display Ad Spending is estimated to reach $46.69 Billion in 2019 from $26.15 Billion in 2015 and the average clickthrough rate of display ads across all formats and placements is 0.06%...
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Global In-app Purchase Revenue Statistics and Trends [Infographic]
Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App...
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US Programmatic Ad Spending – Statistics and Trends [Infographic]
Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a...
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How Free Shipping Influence Online Buying Decisions
Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are...
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