With customers continuing to get more comfortable with omnichannel shopping, Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.
Infographic by- Invesp Conversion and Landing Page Optimization
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72% of digital shoppers consider in-store experience as the most important channel when making a purchase.
71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience
Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel
70% of US online shoppers said that they have used buy online , pick up in-store services.
Smartphones now influence more than 28% of US retail sales.
Top Omnichannel Retail capabilities according to Digital Shoppers
| Capability | %age |
| Ability to check availability of product prior visiting to store | 82% |
| Ability to buy or reserve a product online via smartphone and pick up in-store | 57% |
| Stored profile information available across all channels for easy access | 50% |
| Consistent personalized shopping experience from one channel to next | 47% |
| Usage of social media for access across the channels | 24% |
Top Omnichannel Shopping Product Categories by %age of consumers
| Product categories | %age of online consumers who have mixed online and offline shopping |
| Consumer Electronics | 65% |
| Apparel | 64% |
| Toys | 63% |
| Home Appliances | 58% |
| Auto | 57% |
| Home Improvement | 57% |
| Mobile Devices | 54% |
| Financial Services | 49% |
| Beauty & Personal | 39% |
| Healthcare services | 35% |
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