Did you know that sending push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate compared to users who have not opted for push notifications. Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.
Infographic by- Invesp Landing page Optimization Company
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Infographic by- Invesp Landing page Design and Optimization
Average Click Rate of Push Notifications 10.3%
48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data
Push notifications boost app engagement by 88% whereas 65% of users return to an app within 30 days when push is enabled
46% of app users who has opted in to push notifications spent at least 11 apps in sessions per month compared to 25% who did not have push notifications enabled
Average App User Retention For Push Enabled Users Vs Push Disabled Users
| Time Frame | Push Enabled Users | Push Disabled Users |
| Month 1 | 43% | 9% |
| Month 2 | 23% | 5% |
| Month 3 | 16% | 4% |
Sending just one onboarding-related push notification to newly acquired users during the first week after they’ve installed your app can increase retention by 71% over two months
Estimated number of weekly push notifications that make people stop using the app
| Number of push notifications per week | %age of people stop using app |
| 1 | 6.1% |
| 2-5 | 22.3% |
| 6-10 | 31.1% |
| 11-20 | 21% |
| 21 or more | 19.5% |
Mobile app Push notification open rate by Category
| App Category | Android | iOS |
| B2B & Finance | 9.8% | 7.5% |
| Education | 9.2% | 8.6% |
| Food & Beverage | 10.9% | 11.3% |
| Gaming | 10.8% | 7.7% |
| Media & Entertainment | 9.5% | 8.6% |
| Medical, Health & Fitness | 11.9% | 14.2% |
| Retail & Commerce | 9.2% | 8.3% |
| Social Media & Messaging | 17.9% | 12.5% |
| Travel & Transportation | 27.1% | 10.4% |
| Utility | 11.7% | 9.9% |
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