Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.
Infographic by- Landing Page Optimization Services by Invesp
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Estimated number of US voice-enabled digital assistant users will grow from 69.0 million to 75.5 million by 2019
One in 5 customers (19%) have made a voice purchase through Amazon Echo or another digital home assistant, and another third (33%) plan to do so in the next year
62% of voice-enabled speaker owners have bought items via voice commerce
30% of US internet users have used a voice assistant to look for product information or purchase products
12% of voice-enabled speaker owners have asked their smart speaker to add an item to a basket, likely with the intent of finalizing the purchase, online or in-app, later on
85% of respondents said that on occasion they’ve gone with their virtual assistant’s top product recommendation rather than the specific brand they set out to buy
Voice shopping experience by Age and Gender
By Ages
| Age | %age |
| 18-29 | 34.5% |
| 30-44 | 21.3% |
| 45-60 | 12.9% |
| 60+ | 11.1% |
By Gender
| Gender | %age |
| Male | 63% |
| Female | 37% |
Voice shopping by product category
| Product category | %age |
| Apparel | 21.15% |
| Everyday Household Items | 25.11% |
| Entertainment | 21.15% |
| Consumer Electronics | 14.54% |
| Travel | 11.89% |
| Games | 18.94% |
| Groceries | 11.89% |
| Appliances | 8.37% |
| Furniture | 9.25% |
| Prepared Meal or Drink | 7.05% |
| Others | 23.79% |
| Local services | 3.52% |
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